How important is digital advertising for your company?
If you think this is an ever-growing topic, you can’t miss the upcoming d3con events taking place in Hamburg on 11 and 12th March 2025.
This is a great opportunity to improve your digital marketing strategy by connecting with marketing decision-makers from various backgrounds.
To further understand the nuances and the composition of this industry, we conducted research using the B2B Margo intelligence platform, doing a similarity research based on the list of the partners of the d3con.
The partners target by the classification of economic activities
The classification of economic activity is one of the filter company criteria used in Margo platform to analyze registered companies across Germany. You can select this data in the Market Analysis module of the Marketing Intelligence platform developed by CRIF.
The WZ2008 classification code identifies a specific economic activity. In this case study we matched the characteristics of the partners of d3con in the marketing intelligence platform and we found 114.199 companies spread in these main sectors describing 99% companies of the target identified: Let’s see how they are distributed in each category:
- 70220 Business and other management consultancy activities (26.028 companies)
- 73110 Advertising agencies (17.949 companies)
- 62030 Computer facilities management activities (12.566 companies)
- 82999 Other business support service activities n.e.c. (11.375 companies)
- 47919 Other retail sale via mail-order houses or Internet (8369 companies)
- 46510 Wholesale of computers, computer peripheral equipment and software (7.786 companies)
- 62019 Other software development activities (6823 companies)
- 62020 Information technology consultancy activities (5978 companies)
- 62090 Other information technology service activities (5695 companies)
- Others (11.631)
This overview of the industry highlights the vast network of companies involved in services tied to digital advertising, each with specific expertise that drives market growth and innovation.
Understanding the distribution and role of these companies is essential to contextualize the impact of the event and the opportunities it presents to industry players. For this reason, it is worth taking a closer look at the companies operating in the sector by using the semantic search function on Margo. Indeed, it is possible to focus in depth on the industries related to the digital advertising.
Let’s see in detail.
How many companies are involved in digital advertising in Germany?
After inserting the keyword “digital advertising” in the semantic search bar of the market analysis module, Margo shows 2.735 companies across in the German regions related to the digital advertising sector. They are distributed as follows:
- Nordrhein-Westfalen 540
- Bayern 538
- Baden-Württemberg 327
- Berlin 247
- Hessen 240
- Hamburg 230
- Niedersachsen 158
- Sachsen 101
- Rheinland-Pfalz 77
- Schleswig-Holstein 73
- Brandenburg 56
- Thüringen 41
- Saarland 30
- Sachsen-Anhalt 28
- Mecklenburg-Vorpommern 26
- Bremen 23
In Margo, the Market Analysis tool offers you other interesting data, such as the number of employees. In this digital advertising sector the companies with available data on number of employees are distributed as follows:
- 54% of them have between 5 to 10 employees
- 32% of them have between 11 to 49 employees
- 7% of them have between 50 to 99 employees
- 6% of them have between 100 to 499 employees
- 1% of them have more than 1000 employees
One of the many features of Margo is the import of data from official sources, web crawling from company websites and social networks. Let’s see the turnover category in euros for these companies.
- 1% companies with a turnover rate less of 500K
- 48% companies with a turnover rate between 500K and 1M
- 32% companies with a turnover rate between 1M and 5M
- 7% companies with a turnover rate between 5M and 10M
- 9% companies with a turnover rate between 10M and 50M
- 3% companies with a turnover rate more than 250M
_in_2.735_companies_related_to_the_digital_advertising.png)
Thanks to this analysis, we can say that the digital advertising market is highly diversified, with companies operating across different areas of IT, public relations, consultancy, communication and marketing services.
Within Margo, there are various useful modules that are interconnected. You can send data from the market analysis module to the prospecting module to examine the details of each company identified.
For instance, some companies identified in this analysis by Margo are:
If you are interested in monitoring the growth of the digital advertising industry, we suggest you to attend the d3con event and get in touch with one of our representatives as well as subscribing to the Margo intelligence platform trial to stay updated on the latest market trends.