Artificial intelligence (AI) is no longer just a technological advantage, it is a business imperative which transforms organizational processes. AI is changing the way companies manage their business strategies.
Organizations can personalize experiences to engage more customers or predict market trends with advanced analytics or drive innovation across sales and product development.
It is being used across many industries to enhance efficiency, accuracy and decision-making.
AI and automation are making every aspect of our life and work easier, faster and more accurate. It is helping companies to be more competitive and achieve a higher return on investment.
The role of Artificial Intelligence in the Austrian corporate world
Artificial intelligence and automation are transforming a wide range of activities not only by enhancing personalization, but also by offering innovative tools to optimize planning, improve visibility in search results, streamline content creation, and manage collaborations more effectively. These technologies make processes faster, more efficient and more accurate, helping organizations become more competitive and achieve better outcomes.
AI have a strong impact for economic growth, but It’s necessary to use it in a way that is beneficial to society.
In 2021, Austria introduced its national AI strategy, Artificial Intelligence Mission Austria 2030 (AIM AT 2030), developed through collaboration among over 160 experts from science, industry, civil society, and public administration. The strategy emphasizes a human-centered approach to AI, aligning with European values and legal frameworks.
But how many companies are leveraging AI in Austria? Let’s discover it thanks to the advanced B2B marketing intelligence platform Margo.
AI technologies adopted in Austrian companies: insights from Margo
Thanks to Margo, the B2B marketing intelligence platform designed by CRIF, it’s possible to see and analyze the distribution of Austrian companies that are related to the AI.
How can you find them? In Margo you can identify companies, market niches and brands in target for your business using semantic search. This tool helps you to analyze target market or to find new prospects. Let’s see in detail what we discover in this analysis.
In a total of 920K active companies, there are 1,004 related to AI. The keywords used in this cutting-edge tool are "ARTIFICIAL INTELLIGENCE" and "KÜNSTLICHE INTELLIGENZ".
But to better identify these companies we set the number of employees (>1) and the classification of economic activities (OENACE), which you will see in detail in the next paragraph.
In Margo, the Market Analysis module allows you to analyze these identified companies across Austria in specific charts. It shows a perspective on all the relevant distributions by setting different criteria not only the industry classification, number of employees but also the geographical distribution, turnover, company size and much more.
Where are these companies located?
Thanks to a specific chart “Geographical distribution”, it is possible to better visualize the number of companies on the map, divided by region.
- 486 companies in Wien
- 151 companies in Oberösterreich
- 115 companies in Steiermark
- 90 companies in Niederösterreich
- 50 companies in Salzburg
- 42 companies in Tirol
- 30 companies in Vorarlberg
- 28 companies in Kärnten
- 12 companies in Burgenland
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What industries do these companies belong to?
As mentioned in the Nace code article, the classification of economic activities used in Austria is OENACE. This code identifies a specific economic activity. Let's analyze the categories of which these 1004 companies belong.
- 62010 Programming activities (139 companies)
- 62090 Other information technology service activities (106)
- 70220 Business consulting (91)
- 70100 Administration and management of companies and enterprises (39)
- 62020 Computer programming and related technical consultancy activities (34)
- Other research and development in natural sciences, engineering, agriculture and medicine (31)
- Others (528)
In this analysis “OTHERS” has all the sector which have from 22 to 1 company related to. For examples:
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69100: Legal Services (22)
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47410: Retail sale of data processing equipment, peripheral equipment and software (14)
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64990: Other financial service activities n.e.c. (2)
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61200 Wireless telecommunications (1)
If you want to deep-dive into the details of each company with Margo, you know that there are other filters that allow you to identify turnover category in euros.
For example, some of the companies identified in this analysis by Margo are:
Thanks to this analysis we can say that the AI niche represents a small but emerging share of the industries involved.
The development of AI (Artificial Intelligence) could lead to more companies adopting this new approach. If you are interested in monitoring the Artificial Intelligence growth in the Austrian company landscape, you can subscribe to a trial of the Margo intelligence platform to stay up to date with the latest news.